Forrester Omnichannel Study 2021

Physical, digital, national, local: How to thrive in omnichannel

The "new normal" has supercharged omnichannel's potential. Yet B2C organizations struggle to build truly seamless experiences.


The future won't be 100% digital: it will be omnichannel, with brands serving up seamless blends of online and in-person experiences. Of course, that's easier said than done. That's why we commissioned Forrester Consulting to investigate.

This exclusive study—Create Competitive Differentiation By Integrating Your Digital And Physical Experiences—is the first look at the post-pandemic marketing landscape. It explores why seamless in-person and digital interactions matter more than ever, specifies the shortcomings of current marketing strategies, and reveals three key activities to instantly upgrade your omnichannel strategy to drive differentiation, delight, and ultimately transformational growth. The best part? It's all yours for freeas is this exclusive catch-up webinar with Jay Baer.

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