Experiential Retail White Paper 2019

Retail Renaissance:
Experiential Retail

Retailtainment. In-store entertainment. Experiential purchasing. Pop-up shop.

These words have become synonymous with modern retail; a world where leading brands are increasingly adopting completely customer-centric approach. But are retailers and consumers actually speaking the same language? Not necessarily.

Find out why experiential retail has become a popular response in an increasingly competitive marketplace, how consumers are influenced by in-store events and experiences—and how a few innovators are steering the evolution of the retail space

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