Retailtainment. In-store entertainment. Experiential purchasing. Pop-up shop.
These words have become synonymous with modern retail; a world where leading brands are increasingly adopting completely customer-centric approach. But are retailers and consumers actually speaking the same language? Not necessarily.
Find out why experiential retail has become a popular response in an increasingly competitive marketplace, how consumers are influenced by in-store events and experiences—and how a few innovators are steering the evolution of the retail space.