Research Study:
 The Forgotten “W” (Where) Improves Media And Creative Outcomes

 

Learn why strategically leveraging location-based customer understanding is a critical differentiator for advertisers

 

A commissioned study conducted by Forrester Consulting on behalf of DAC

 

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Key Takeaways:

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Localized Targeting

 How localized audience targeting can improve customer experiences and drive meaningful connections.

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Full Funnel Effectiveness

The key strategies that help unlock full-funnel effectiveness and elevate brand performance.

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Targeting Challenges

Why collecting more first-party data won't fix the core issues with broken audience targeting strategies

 

Drive Targeted Traffic and Boost Your ROI with an award winning agency

At our agency, we take pride in delivering outstanding results and spearheading innovative solutions that drive quantifiable growth. Our unwavering commitment to excellence in digital marketing has not only earned us industry recognition but also prestigious awards. These achievements highlight our leadership and dedication to transformative success in the media industry.

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About DAC
Founded in 1972, DAC is an international leader in full-funnel media, mastering the art of media application from enterprise to local. As a digital-first agency with expertise across the entire media landscape, we ensure that our clients stay ahead of the curve with innovative solutions that drive success.
We help brands gain awareness and achieve performance both globally and locally through our comprehensive range of services including paid media, SEO, content strategy, local presence management, reputation management, and data analytics

Ready to accelerate your growth