Download now 

Marketers Are Caught Up In Generative AI’s Hype


Explore the impact of generative AI on marketing in a commissioned study conducted by Forrester Consulting on behalf of DAC.

  • Witness the rapid adoption by marketers, the evolving priorities, and the dual fears of missing out and becoming obsolete.
  • Gain insights into the potential pitfalls of a reactive approach and the need for clear goals.
  • Discover why prioritizing channels and implementing generative AI with the right strategies can transform marketing effectiveness.

This study is your guide to navigating the transformative but complex world of generative AI in marketing.


Download the study