---
title: Webinar- Why Companies Understand Customers Less Than Ever, and How to Fix It
description: DAC X Forrester Webinar- Why Companies Understand Customers Less Than Ever, and How to Fix It
image: https://info.dacgroup.com/hubfs/ForresterWebinar%20-%20Newsletter%20-%20Jan2025%201.png
---

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# Off-Target: **Why Companies Understand Customers Less Than Ever, and How to Fix It**

 

Join our experts for a webinar to discover why understanding the "where" of your audience is crucial for closing the understanding gap. 

  Learn how deeper customer understanding drives better outcomes.

  Access exclusive, proprietary findings from a 2025 Forrester Consulting study commissioned by DAC.

  Bonus: All registrants will receive a copy of the full research study.

 

[ACCESS THE WEBINAR TODAY!](https://info.dacgroup.com/en-gb/webinar-why-companies-understand-customers-less-than-ever-and-how-to-fix-it#form)

C

# ACCESS THE RECORDING – REGISTER NOW!

## Get actionable insights on:

![Picture4-1](https://info.dacgroup.com/hs-fs/hubfs/Picture4-1.png?width=100&height=100&name=Picture4-1.png "Picture4-1")

## Targeting Challenges

## The challenges of declining targeting effectiveness for advertisers.

![Picture6](https://info.dacgroup.com/hs-fs/hubfs/Picture6.png?width=100&height=100&name=Picture6.png "Picture6")

## Location-Based Strategies

## Transforming outcomes with location-based data in media and creative strategies.

![Picture5-1](https://info.dacgroup.com/hs-fs/hubfs/Picture5-1.png?width=100&height=100&name=Picture5-1.png "Picture5-1")

## Location Based Advantage

## Activating location-based understanding to enhance audience targeting and full-funnel connectivity.

 

[WATCH ON DEMAND](https://info.dacgroup.com/en-gb/webinar-why-companies-understand-customers-less-than-ever-and-how-to-fix-it#form)

## LEARN FROM INDUSTRY EXPERTS

![jay baer](https://info.dacgroup.com/hs-fs/hubfs/jay%20baer.png?width=200&height=200&name=jay%20baer.png "jay baer")

#### Jay Baer

##### Marketing author and researcher

###### C & C

![nasser sahlool](https://info.dacgroup.com/hs-fs/hubfs/nasser%20sahlool.png?width=200&height=200&name=nasser%20sahlool.png "nasser sahlool")

#### Nasser Sahlool

##### Senior VP of Strategy

###### DAC

![jenna watson](https://info.dacgroup.com/hs-fs/hubfs/jenna%20watson.png?width=200&height=201&name=jenna%20watson.png "jenna watson")

#### Jenna Watson

##### Senior VP of Media

###### DAC

![nikki lai](https://info.dacgroup.com/hs-fs/hubfs/nikki%20lai.png?width=200&height=200&name=nikki%20lai.png "nikki lai")

#### Nikhil Lai (Guest Speaker)

##### Sr. Analyst, Performance Marketing

###### Forrester

## Drive Targeted Traffic and Boost Your ROI with an award winning agency

At DAC, we take pride in delivering outstanding results and spearheading innovative solutions that drive quantifiable growth. Our unwavering commitment to excellence in digital marketing has not only earned us industry recognition but also prestigious awards. These achievements highlight our leadership and dedication to transformative success in the media industry.

![image (5)](https://info.dacgroup.com/hubfs/image%20(5).png "image (5)")

## ![DAC_logo_white_rgb-1](https://info.dacgroup.com/hs-fs/hubfs/DAC_logo_white_rgb-1.png?width=200&height=100&name=DAC_logo_white_rgb-1.png)

About DAC

Founded in 1972, DAC is an international leader in full-funnel media, mastering the art of media application from enterprise to local. As a digital-first agency with expertise across the entire media landscape, we ensure that our clients stay ahead of the curve with innovative solutions that drive success.  
We help brands gain awareness and achieve performance both globally and locally through our comprehensive range of services including paid media, SEO, content strategy, local presence management, reputation management, and data analytics

## Ready to accelerate your growth

[ACCESS THE WEBINAR](https://info.dacgroup.com/en-gb/webinar-why-companies-understand-customers-less-than-ever-and-how-to-fix-it#form)

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