Download 2024 predictions now
As media’s wheel of fortune turns, the pace of change in the marketing world shows no signs of slowing down. As we enter 2024, new technologies, platforms, regulations, and consumer behaviors will bring major shifts across all facets of marketing. From the evolution of SEO and SEM to the deprecation of third-party cookies and metaverse employment, we will delve into the potential shifts that await us in the coming year. Of course, we’d be remiss not to discuss the growing concern for authenticity in media, the blurring boundaries between work and personal life, and the maturity of AI strategies. Let’s gaze into the crystal ball and explore what 2024 may hold.